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Growth & MarketingFarawa Professional Designation Level IVScholarship Eligible

Digital Marketing & Growth Architecture

Programmatic SEO, Meta & Google Ad Architectures, Conversion Rate Optimization (CRO) & Funnels

Master full-funnel digital growth, algorithmic customer acquisition, and performance marketing for modern ventures. Learn advanced data-driven customer acquisition, conversion rate optimization (CRO), Meta/Google/TikTok programmatic ad campaigns, viral referral loops, lifecycle email automation, and multi-touch attribution analytics.

Duration
6 months
Proficiency
Intermediate
Start Date
November 2026
Credit Units
60 Units
Digital Marketing & Growth ArchitectureAccredited Track
Credential:Farawa Certified Digital Growth Architect (FCDG)
Tuition Assessment:₦350,000 (Farawa Fellowship Eligible)
Study Mode:Hybrid (Studio + Digital)
Accreditation:Farawa Academy Standard for Intelligent Work (FAS-IW)
Apply For This CohortConsult Advisory Model
Terrain-Optimized Learning

Syllabus & Practical Application Modules

Built for practical execution across African operating realities. Study online or export complete lesson guides for offline learning.

Curriculum Lessons & Strategic Walkthroughs (2)
Lesson 1 • 90 minsPractical Guide

Growth Engineering & Communications: Architecture & Deep Principles of Programmatic SEO & High-Speed Mobile Web Vitals

In the West African operating landscape, implementations of Programmatic SEO & High-Speed Mobile Web Vitals face extreme infrastructural constraints including frequent brownouts, high bandwidth costs, and legacy system interoperability. Systems must be engineered with defensive fault tolerance, low resource overhead, and strict regulatory compliance.

Lesson 2 • 100 minsPractical Guide

Growth Engineering & Communications: Hands-On Implementation & Enterprise Drill for Programmatic SEO & High-Speed Mobile Web Vitals

Translating theory into tangible enterprise deliverables requires mastery of production debugging tools, schema migrations, and real-time observability across the African corporate landscape.

Key Topics & Analytical Concepts

Search Engine Algorithms: Crawling, Indexing & PageRank Mechanics
Technical SEO Audits: XML Sitemaps, Robots.txt & Canonical Tags
Structured Data (Schema.org / JSON-LD) for Rich SERP Results
Programmatic SEO: Dynamic Template Generation via Next.js and Headless CMS
Hands-On Milestone: Technical SEO Audit & Programmatic Landing Page GeneratorBeginner

Perform a comprehensive technical audit of a live commercial web property, fix crawl errors, and generate 50 programmatic location-based SEO pages.

Toolchain & Operating Stack:
Google Search ConsoleScreaming FrogNext.jsAhrefs / SEMrush

Recommended Module Literature

Google Search Central SEO Starter Guide
Source: Google Search Relations Team • Official documentation on crawling, indexing, and content guidelines.
Official Docs

Graduation Competencies

✓
Architect and scale multi-channel customer acquisition funnels across Google, Meta, and TikTok
✓
Deploy programmatic SEO systems generating organic inbound search equity
✓
Engineer high-converting landing pages and run rigorous A/B experiments
✓
Automate lifecycle CRM campaigns across email, SMS, and messaging rails

Technologies Mastered

Programmatic SEOMeta & Google AdsConversion Rate Optimization (CRO)Google Analytics 4 & Tag ManagerEmail Marketing AutomationMarketing Attribution ModelingViral Growth LoopsA/B Testing

Prerequisites

  • •Analytical curiosity and interest in commerce & communications
  • •Basic spreadsheet familiarity and understanding of digital channels

Target Industry Roles

Growth Marketing DirectorPerformance Marketing SpecialistSEO & Conversion LeadAcquisition Operations Manager
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